Meet the Protax LLC Team
Our Team of Experienced Professionals Dedicated to Property Tax Solutions
With more than three decades of experience, our team possesses deep knowledge of property tax regulations and processes.
Michael MiddletonFounder / CEO The Protax, LLC business model was formulated on Mike’s vision to implement a Pro-Active strategy coupled with a steadfast objective to provide superior customer service. Today Protax, LLC holds a position in this industry transcendent to that of the competition. Through this Pro-Active policy the company is able to accelerate the process of achieving fair valuations and tax refunds. This serves as a great benefit to the clients of Protax, LLC and is a cornerstone to the company’s success. As CEO, Mike orchestrates the effectiveness of operations while delegating tasks among the host of professionals that support the company. Read MoreWith Mikes long term presence in this industry, he has established professional relationships with Assessment and Taxation Authorities throughout California. Most importantly, Mike is recognized for his credibility and dedication to the profession which has been a leading factor in sustaining a high success rate for his clientele. Mike completed his formal education at Kent State University in 1982. Mike began his career as a sales agent of Commercial Real Estate in Cleveland Ohio. During his first two years Mike specialized in the sales of investment grade properties for private and institutional investors. Mike was later employed with a local Civil Engineering firm in San Diego performing field site surveys and engineering calculations. Mike was also employed as a professional model and commercial spokesperson for a number of years and in 1985 he appeared as one of the first on-air sales representatives for a television shopping network in San Diego. (America’s Shopping Channel). During 1987 Mike worked for Harris Lanier where he sold phone and dictation systems. In the following three years Mike was employed with MAI Basic Four and Blue Bird Systems. It was there that Mike got his exposure to the hi-tech industry while selling application software, mini and main frame computer systems, and eventually the first generation multi-user systems that operated strictly on personal computers.
After the start-up of Protax, LLC – like most successful entrepreneurs – Mike found a better way to control the business and to provide a superior service to his clientele. With his focus to serve the owners of small to medium size properties Mike realized that he would need a highly customized operating platform to manage the endless stream of data that would need processing. With his previous exposure to operating systems Mike was able to implement a core computer tracking and management system. Over time this system has enabled Protax, LLC to operate in a timely and efficient manner which is the cornerstone to providing exceptional customer service to its clients today. Mike is available to discuss with you, the services and tax saving opportunities at Protax, LLC! |
Melanie PiersonVice President Melanie Pierson, Vice President of Protax, LLC, has dedicated over 30 years to the company, progressing from Admin Assistant to Office Manager, General Manager, Director of Operations, Chief Operating Officer, and now Vice President. Melanie leads strategic initiatives to optimize property tax assessments and reduce liabilities for clients. With extensive experience in real estate valuation, Melanie expertly navigates complex regulatory landscapes to deliver significant savings and value. Read MoreCommitted to excellence and innovation, she drives success through a deep understanding of market dynamics and client needs. She oversees all administrative functions, including submitting Informal Requests, preparing and coding contracts, processing invoicing, and filing appeal applications. She also audits financial reports to ensure precision and compliance. Passionate about team management and fostering a harmonious office environment, Melanie continually strives to enhance company-wide morale.
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Daniel WiedenhoffDirector of Real Estate Valuation – Responsible for Assessment Reductions exceeding $4 billion Daniel Wiedenhoff is the Director of Real Estate Valuation at Protax, LLC, where he oversees the annual valuation of billions of dollars in commercial and residential real estate. With 38 years of experience in property tax representation, Daniel began his career in 1986. Daniel opened his own real estate property tax appeal firm as an independent fee appraiser before joining Protax, LLC in 1994 as the acting chief appraiser. Read MoreDaniel specializes in complex commercial real estate properties and provides “in-person” board representation and testimony. Dan has been responsible for a significant portion of the overall success enjoyed by Protax, LLC over the past 30 years. After nearly ten years Daniel left Protax, LLC in 2004 to pursue his own interests as a state-certified general real estate appraiser, successfully completing numerous residential and commercial engagements. Daniel then joined Deloitte & Touche in 2007 which was later absorbed by Thomson-Reuters where he represented and advocated for some of the largest properties and portfolios on the West Coast, including the Pfizer Campus, the W Hotel, Torrey Pines Marriott, and clients such as Blackstone, Home Depot, Ashford Hospitality, and Prologis. Daniel’s experience at Protax, LLC inspired him to develop an “informal request” program in his new corporate environment, which produced millions of dollars in reduced tax bills. This success drew the attention of a corporate vice president from New York, who sought to understand how Daniel generated such substantial revenue so quickly. Despite the program’s success, its progressive nature was not fully embraced by the corporate world; leading Daniel to rejoin Protax, LLC as the Director of Valuation in 2012. This decision, although a horizontal shift, prioritized his long-term peace of mind over short-term financial gain.
Outside of his professional life, Daniel serves as a senior pastor at Fairmount Community Church in San Diego. He has been married for 33 years and has two children. His hobbies include cooking, barbecuing, playing chess, and deep-sea fishing. |
Brannon ArcherSenior Director of Client Relations Brannon Archer is the Senior Director of Client Relations at Protax, LLC, where he is responsible for developing and implementing strategies to foster strong, long-lasting relationships with clients. He focuses on ensuring high levels of client satisfaction, identifying opportunities for growth, and driving client retention. He works closely with all the Protax, LLC employees to align with client needs and to ensure a seamless client experience. Brannon joined the Protax, LLC team in April of 2010. Read MoreBrannon enjoys spending time with his family, being outdoors and being physically active in his spare time. Brannon has a Bachelor of Science from San Diego State University with an emphasis in accounting. Brannon has been in the appraisal field since 2004 and has his Certified General License from the State of California.
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Ross AlexanderSenior Director of Client Relations Ross joined Protax, LLC in early 2010 as Director of Client Relations, bringing 20 years of experience in account management and customer service. His primary role is to cultivate and sustain strong customer relationships. Ross possesses deep expertise in property tax laws, the appeals process, valuations, change of ownership, and reassessments, enabling him to advise clients on effective strategies and opportunities. Committed to exceeding expectations, Ross advocates passionately for his clients. Read MoreIn his leisure time, Ross enjoys traveling, exercising, and cherishing moments with his family.
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Tonya S d’HeillyDirector of Appeals Tonya d’Heilly is the Director of Appeals at Protax, LLC, where she manages the overall appeals process and fosters relationships with County Assessor’s offices and Assessment Appeals Boards. Joining the team in March 2009, Tonya specializes in maintaining and developing these key connections. Outside of her role at Protax, LLC, Tonya enjoys travel, hiking, and nurturing her large circle of family and friends. |
Joanna FoleyDirector of Finance Joanna is an accomplished finance professional with over 35 years of experience in financial management, strategic planning, and operational efficiency. Joanna serves as the Director of Finance at Protax, LLC and is responsible for the economic health of the organization. She also supervises a TEAM that collects county information utilized by Protax, LLC to service its clients efficiently and effectively. Read MoreShe has a proven track record of implementing strategies that drive growth, enhance profitability, and strengthen overall performance. Before joining the Protax, LLC team, Joanna was a member of eight LLCs, three of which used retirement accounts to buy and sell property. She also held a C-33 California Contractor’s License for over 17 years and has an extensive accounting and auditing background. She joined the Protax, LLC team in 2012. Outside of work, Joanna enjoys art, reading non-fiction, cooking, and gardening.
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Bill KritzerSenior Commercial Property Tax Analyst – Responsible for Assessment Reductions exceeding $2.6 billion Bill is a Senior Commercial Property Tax Analyst with over 15 years of experience, having secured more than $2.6 billion in property tax assessment reductions for approximately 3,000 commercial property owners represented by Protax, LLC. This achievement has led to combined client tax savings exceeding $2.6 million. Bill’s extensive real estate background has equipped him to handle a wide range of commercial properties valued between $2 million and $50 million. Read MoreSince joining the Protax, LLC team on June 15, 2009; exactly 19 years after the company’s founding in 1990, Bill has dedicated the past 15 years to expanding his expertise in commercial real estate appraisal. Bill brought his extensive expertise to Protax, LLC after previous roles at Appraisal Pacific and Integra Realty Resources. Bill specializes in appeal appraisal review, compliance, and board appearances, excelling in negotiating with county assessors statewide to secure the greatest possible tax savings for Protax, LLC’s clients. Bill holds a BA in Economics from San Diego State University and resides in Carlsbad, where he enjoys golfing, rock climbing, and parasailing.
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Darian RobinsonSenior Residential Real Estate Analyst – Responsible for Assessment Reductions exceeding $2.9 billion Darian Robinson is a licensed Certified Residential Appraiser and Senior Real Estate Analyst at Protax, LLC, where he studies and analyses residential property market trends in the State of California. Darian uses detailed market research and current industry techniques to make recommendations that will potentially result in property tax reductions for taxpayers whose property tax assessment are incorrectly assessed or overstated with the County for where the real estate properties reside in the State of California. Read MoreSince 2005, he has been in the Real Estate industry providing strategic market evaluations with results that are favorable to the taxpayer. Darian Robinson joined the Protax, LLC team in January of 2009 and specializes in Residential Property Tax Reductions. Darian Robinson is a licensed Certified Residential Appraiser and Senior Real Estate Analyst at Protax, LLC where he analyzes residential property market trends in California. Using detailed market research and current industry techniques, Darian recommends strategies for property tax reductions for taxpayers facing incorrect or overstated assessments. Since 2005, he has provided strategic market evaluations with favorable results for taxpayers. Darian joined Protax, LLC in January 2009 and specializes in Residential Property Tax Reductions.
Darian is dedicated to his wife of over 25 years and values family time, enjoying the company of family and friends. His education includes studies from Rancho Santiago College, Irvine Valley College, Los Angeles City College, Real Estate Trainers Inc., McKissock Appraising Center, Allied Appraisal School, and various continuing education courses to stay updated with industry challenges. He is also a member of the California Alliance of Taxpayer Advocates, a non-profit association dedicated to protecting the rights of property taxpayers in California. |
Thomas PaineSenior Residential Property Tax Analyst – Responsible for Assessment Reductions exceeding $3 billion Thomas Paine is a Senior Residential Property Tax Analyst with over 15 years of experience, having secured over $3 billion in property tax assessment reductions for approximately 3,000 residential homeowners represented by Protax, LLC. This achievement has resulted in combined collective client tax savings exceeding $3.25 million. While Thomas specializes in high-end multimillion-dollar estate homes, he has handled nearly every type of residential property imaginable. Read MoreHis duties include training new residential appraisers, presenting taxpayers’ cases before formal appellate board hearings, and negotiating tax reductions with assessors and appraisers in most counties throughout California. Since joining the Protax, LLC team in January 2009, Thomas has maintained a high success rate. Thomas began his career in 1993 when he started his own real estate appraisal company, leading a team of appraisers collaborating with banks and mortgage companies. In his spare time Thomas enjoys surfing, golfing, tennis, and photography.
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Robin S.Director of Refund Coordination Robin serves as the Director of Refund Coordination at Protax, LLC. She works closely with county officials in nearly all of California’s 58 counties, securing crucial refund information resulting from the successful appeals managed by the Protax, LLC appraisal team. Each county has its own set of rules and procedures, presenting a unique array of challenges with no standardization across counties. Read MoreRobin maintains a historical record of these varying protocols, which must be meticulously followed to successfully retrieve the sought-after refund information. These procedures are often subject to sudden changes, depending on the individual in charge. Robin possesses a rare combination of patience and perseverance, enabling her to navigate through the labyrinth of counties and personalities. Retrieving refund information is the final step in a long and arduous appeal process.
Since joining the team in December 2007, Robin has specialized in delivering exceptional service to clients through her meticulous attention to detail. Outside of work, she enjoys interior design, floral arranging, music, Cavaliers, and spending quality time with her family. |
Aaron AlterDirector of Information Technology Aaron Alter has served as the Director of IT at Protax, LLC since 1994. Initially hired as an independent consultant when the company operated out of the founder’s home using 286 computers and a DOS operating system, Aaron quickly became a key player as the company’s technological needs expanded. Over the years, Aaron has been instrumental in guiding Protax, LLC through major technological advancements, including the early adoption of a company website and cell phone technology. Read MoreHis expertise was crucial as Protax, LLC invested heavily in advanced computing systems, networks, servers, workstations, multifunctional devices (fax/copiers/scanners), complex databases with multiple software management programs, and extensive data storage capabilities. With Aaron’s guidance, Protax, LLC emerged as a trailblazer in the property tax appeals industry, leveraging cutting-edge technology to support remote employees and independent contractors worldwide, long before this became common practice. In the early 1990s, Aaron also played a key role in navigating the complexities of operating an in-house mailing department, ensuring the accuracy of specifically targeted mailer solicitations that matched property information across multiple forms.
Aaron has been the technological backbone of Protax, LLC, seamlessly integrating state-of-the-art technology with top-tier personnel to drive the company’s success in the highly competitive field of property tax appeals. His technical prowess has been the foundation of his professional career over the past four decades. In addition to his achievements in IT, Aaron is also pursuing his original dream in the fine arts, as he is an accomplished classical music composer, creating works for prestigious organizations such as the New Mexico Performing Arts Society. During his college years, Aaron earned several degrees, including a Bachelor of Music from Northwestern University and a Master of Fine Arts from Princeton University. |
Neema S.Director of Systems Neema is the Director of Systems and has worked for Protax, LLC for the past 13 years. He specializes in systems integration, technology implementation, database support, record management, technical oversight and project coordination within the company. He successfully supports large-scale projects, ensuring systems are aligned to optimize business performance, quality and efficiency; to support the current needs, growth and continued success of our organization. He thrives on applying solutions to technical challenges. Read MoreOutside of work in his spare time, he loves outdoor activities and spending time with his children, especially fishing and sports.
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Javier CervantesReal Estate Analyst Javier Cervantes is a Real Estate Analyst at Protax, LLC, where he appraises real property for ad valorem taxation throughout the state of California. Javier joined the Protax, LLC team in April of 2022 and specializes in the valuation of single-family residential properties and income producing properties. He also specializes in the application of events that are considered “changes in ownership” as defined by the California Revenue and Taxation Code. Read MoreJavier enjoys spending time with his family and traveling whenever possible. Javier has 14 years of experience working in several county Assessor’s offices and is familiar with the terminology used within the entire assessment process.
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Emanuel GavrilaClient Relations Manager Emanuel is the Client Relations Manager at Protax, LLC, where he excels in building relationships and ensuring clients’ needs are met. Originally from Arizona, he moved to San Diego and joined the Protax, LLC team in August 2022. With a keen understanding of customer needs and a proven track record of delivering exceptional service, Emanuel tailors’ solutions to each client’s unique requirements. Committed to delivering high-quality results and valuable insights, Emanuel is dedicated to client satisfaction. Read MoreOutside of work, he enjoys traveling and spending time with friends and family.
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Debbie O.Appeals Coordinator Debbie is dedicated to analyzing internal data and collaborating directly with the county to ensure thorough preparation for upcoming appeal hearings. She manages the entire process, from entering hearing notices to confirming, postponing, and withdrawing appeals. Additionally, Debbie proactively requests and obtains essential property documentation, ensuring a smooth and efficient hearing process. |
Kristin PaulsenResidential Analyst Kristin is a Residential Analyst at Protax, LLC where she performs market analyses to identify reduction potential for residential properties. Joining the team in April 2011, Kristin has been a Certified Residential Appraiser since 2002. She enjoys outdoor activities, including walking or biking trails around the lake, golfing, and trap shooting. |
Michelle ReinhardtAppeals Coordinator Michelle Reinhardt is the Appeals Coordinator at Protax, LLC, where she gathers, processes, and coordinates data to ensure seamless communication between counties, Protax, LLC, and clients. Joining the team in February 2011, Michelle prioritizes maintaining accurate databases and enthusiastically supports clients and colleagues with their needs. A Navy veteran, Michelle is actively involved with her local veteran club and is passionate about community outreach. Read MoreOutside of work, she cherishes time with her family and friends, embraces learning and new experiences, explores the outdoors, and stays active.
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Kathleen VanderzeeExecutive Assistant to Vice President Kathy Vanderzee is a Senior Executive Assistant to the Vice President at Protax, LLC, with over 30 years of experience in fast-paced environments, including 15 years assisting officers, appraisers, and support staff at Protax, LLC. She excels in prioritizing daily responsibilities, where adaptability and flexibility are imperative. Kathy’s duties include document scanning, attaching files, adding new clients to the database, prioritizing tasks by calendar, meeting deadlines, and preparing and transferring information. Read MoreOutside of work, Kathy is dedicated to living a healthy lifestyle, fully supporting her husband, and loving and supporting her children, grandchildren, family, and friends.
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Joy ThorpAdministrative Assistant Joy is a Junior Administrative Assistant at Protax, LLC, specializing in data entry to verify County Tax/Assessor record information across multiple counties. Her responsibilities include updating late/delinquent accounts, verifying property values before hearing dates, and coordinating client communications within her team. Joy is known for her self-motivation, multitasking skills, teamwork, flexibility, and reliability, ensuring accurate and up-to-date record keeping. Read MoreBefore joining Protax, LLC, Joy worked at Eviromatrix, LLC, collecting water samples and conducting tests. She also managed a United Pacific store for over 12 years while earning certificates in Wastewater and Water Technology from Palomar College.Outside of work, Joy thrives in outdoor activities, from hiking in the mountains to riding her motorcycle along the coast. She finds joy in gardening, community involvement, and volunteering with nonprofit organizations.
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James WiedenhoffAssistant to Director of Real Estate Valuation James is the Assistant to the Director of Real Estate Valuation at Protax, LLC, where he supports and manages the Director’s agenda. He also handles client and appraiser communications for ongoing cases. Detail-oriented and dedicated, James excels in data entry and case management, ensuring the highest level of service for clients. His hobbies are creative writing and programming for video games. |
Christine ByrneAdministrative Assistant Protax, LLC. |
Cienna St. SauverAdministrative Assistant Protax, LLC. |
David LelandAdministrative Assistant Protax, LLC. |
